ARAMARK SPORT AND ENTERTAINMENT
AT U.S. BANK STADIUM
Minnesota Vikings Reel Credits
00:13 Vikings Classic, graphics by Vikings and Amber Gerhart Designs. Motion by Amber Gerhart Designs.
00:28 Skol leaves, graphics by Vikings and Amber Gerhart Designs. Motion by Amber Gerhart Designs.
00:35 Menu Display, graphics by Vikings and Amber Gerhart Designs. Motion by Amber Gerhart Designs.
All Other Designs both graphics and motion design by Amber Gerhart Designs.
Digital Menu Boards
U.S. Bank Stadium contains several concession stands and members' clubs with sponsored brand menus. I elevate the brand to create a vibrant and modern menu to enhance the fan experience.
​
Vikings Classic
​
YEAR 2023
​
SCOPE
Motion
illustration
2D
Brand
Sports Design
​
CHALLENGE
The goal was to create animated concession menus for the Club Member suites at U.S. Bank Stadium, home to the Minnesota Vikings. The Viking Classic brand guidelines was used to ensure brand cohesion. My goal was to bring the past and present together by combining classic graphics with modern animation that celebrates the legacy and pride of the Vikings.
​
STYLE & DIRECTION
The visual style needed to bring the fans into the past. The Vikings Classic brand style guide was filled with graphics with a retro 60’s and 70's vibe. To enhance these graphics, I used old images of the stadium as the background and posterized images of the players to reflect the pop art style of the era.
MOTION
Drawing inspiration from vintage sports trading cards and newspaper cutouts, I animated the graphics as moving silhouettes. This hearkens back to a time when sports personalities were only seen on newsprint media or fuzzy black-and-white TV screens.
Digital and Print Menus
I create food and beverage menus for suites and catering services. Infusing my
own design with the Minnesota Vikings and U.S. Bank Stadiums brands aesthetics.
​
​
"Amber has significantly elevated my business. Her creativity and attention to detail shone brightly as she expertly crafted visually stunning menus for my food and beverage operation. The menus not only showcase our diverse offerings but also create a memorable and engaging experience for our customers."
​
- Julien Velez, Aramark Sports and Entertainment at U.S. Bank Stadium