CODY GRAND
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YEAR 2020
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SCOPE
3D
Motion
Illustration
Tech
Entertainment
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CHALLENGE
Cody Grand needed a graphical environment to launch his Twitch livestream. In a community with a lot of pre-packaged templates, he wanted to stand out among his peers with a personalized brand and an entertaining and engaging platform for his audience to enjoy. We created his brand, then infused that into his Twitch environment to portray his colorful style and the games he loves to play.
STYLE & ATMOSPHERE
The idea was to communicate an energetic spirit coursing through an industrial atmosphere similar to the video games he plays. Interlocked metal hexagons were used to create the industrial foundation of his Twitch stage. The hexagonal shape was also used as a container for his initials, allowing his logo to emerge and rotate over the environment. The bold gradient and brush script expresses Cody Grand’s love of color and playful energy. The gradient was also used as a transluent overlay
on the hexagon background to tie the theme together.
MOTION
The hexagonal tiles animate, bursting in clusters like pistons toward the viewer in unpredictable patterns. Infused light surges through the crevices between the interlocked shapes, hinting at a powerful energy flowing just below the surface. Paired with a rotating logo in bold colors, the environment merges its industrial aesthetic with an organic fusion. Together, these elements create anticipation and an engaging and playful space for his audience.
"Amber successfully created a distinctive branding package for an online gaming streaming personality,capturing the unique essence for me, and setting myself apart
in the competitive digital landscape."
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- Cody Grand, Twitch Streamer